Listen Siblings, I come in peace,
“Business is turning one-hundred dollars into one-thousand dollars.” — Onitaset Kumat
Some of us are doing very well and taking others with us. But we don’t know of this. So I here compiled successful women for your sake. Read also of Cuffel’s Sand. Help raise up our people. Build an African Blood Siblings Community Center which teaches our people ecological sciences, as well as philosophical, sociological and psychological sciences. Write for more information. Subscribe, share, love.
Models of Entrepreneurship in African Women
By Onitaset Kumat
Poverty is slavery (Somalia)
Everything happens for a reason. Before bed, I was blessed to read many ancestral writings, gaining more insight for the promotion of our philosophy, Originalism. One such consistency throughout African lore, from the Yoruba, to the Husia, to the stretches of Asia and to Somalia, was the acknowledgement that we must not embrace our poverty, rather we must seek wealth through being industrious.
Though, I am no one to encourage this ancestral lesson solely to the African woman; I have been blessed with examples of entrepreneurship from women which I now share in the hopes that you, my African Blood Siblings, will not only emulate their examples, but help organize our people to make industry a standard.
First Bethlehem Tilahun Alemu:
“an Ethiopian entrepreneur and the founder of SoleRebels, a thriving eco-sensitive footwear brand that pundits hail as Africa’s answer to brands such as Nike, Reebok and Adidas.
. . .
Entrepreneur Bethlehem Tilahun Alemu was born and raised in Zenebework, a small, impoverished rural community in Addis-Ababa, Ethiopia. As a child, she discovered that people of her community were living in abject squalor because there were very few jobs available.
By 2004, armed with startup capital sourced from her husband and members of her immediate family, Bethlehem mobilized artistically-gifted members of her community and founded SoleRebels– which has become one of Africa’s most recognizable footwear manufacturers.
Basically, SoleRebels produces footwear locally that often features a strong infusion of ancient Ethiopian culture with subtle undertones of modern, western design influences. Practically, all SoleRebels shoes are redesigns and reimaginations of the famous Selate and Barabasso shoe, a traditional recycled tire sole shoe which has been worn by Ethiopians for a very long time. The Selate and Barabasso shoe was famously worn by Ethiopian rebel fighters who vehemently opposed western forces from colonizing the country. As matter of fact, that’s where the name ‘soleRebels’ emerged from.
SoleRebels manufactures comfy sandals, slip-ons and lace-up shoes hand-crafted from recycled, weather-beaten tires and an assortment of locally-sourced natural fiber ingredients such as the ancient Koba plant (an indigenous plant which has been cultivated in Ethiopia for over several thousand years) and organic Abyssinian jute fiber which are used mainly in creating the mid-soles of SoleRebels shoes. By blending this ancient recycling tradition with contemporary, western-influenced, hip shoe designs, SoleRebels has built a successful footwear brand utilizing a production process that is zero carbon production and very eco-sensitive. All of SoleRebels shoes are hand-crafted by Bethlehem’s staff of over 100 people strictly using Ethiopian craft practices such as hand-spun organic cotton and artisan hand-loomed fabric. And the company sources all of its raw materials locally.
Today, shoes under the SoleRebels brand are sold in over 30 countries around the world and through various e-commerce sites like Amazon and Endless. SoleRebels also sells its products through its own e-commerce site. Prices vary, but you can get a pair of SoleRebels for anywhere from $20 to $100.
. . .”
See Also: http://www.solerebelsfootwear.co/
Second, Njeri Rionge:
On that note, BBC carried an article on a young Ghanaian entrepreneur, Naana Adjei, who quit her job on Wall Street in New York to start her own business in Ghana. Would you have the courage to leave a well-paying job to venture out on your own?
Firstly, I owe the first two narratives to the wonderful blog run by eshowoman (Angry Black Woman Watch): http://abww.wordpress.com/2012/01/07/africas-most-successful-women-bethlehem-tilahun-alemu-forbes/
Secondly, I owe the last narrative to africatown: http://africatown.wordpress.com/2011/12/21/successful-african-women-entrepreneurs/
Lastly, I recall seeing many examples of African entrepreneurship on this blog: http://www.afri-love.com/
I should in the future update this page to increase which models we ought emulate.
I remain faithful, in bringing you the best,
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